![]() ![]() (CNN Breaking News) is the most followed news outlet on Twitter, with 62 million followers.Ronaldo is the most followed sports personality on Twitter with 107 million followers. ![]() is the most followed musician/ entertainer on Twitter with 113 million followers.is the most followed person on Twitter with 134 million followers.The most tweeted emojis of 2022 □ and □.The best performing Tweets are only 50-100 characters.Every month, around 500 million people access Twitter without logging in.Twitter suspended 44,000 accounts for promoting terrorism in 2021.American Twitter users are more likely to be Democrats than Republicans.(77 million users), Japan (59 million users) and India (24 million users). Leading countries based on the number of Twitter users are the U.S.42% of Twitter users have a college education.In the US in Q2 2022, there was 5 million monetizable daily active users (mDAU), up 14.7% compared to Q2 of the prior year.2022 Q2 average international mDAU was 3 million, up 17.0% compared to Q2 of the prior year.Worldwide 2022 Q2 average monetizable daily active usage (mDAU) was 8 million, up 16.6% compared to Q2 of the prior year.2% of Twitter users are 18-24 years old.6% of Twitter users are 25-34 years old.1% of Twitter users are male, and 31.9% are female.Leading Country Based on the Number of Twitter Users: They may not always mean what they seem.Total Number of Monetizable Daily Active Users: Be careful when sharing your DAU data, and when reading about other companies DAUs. Ultimately, DAU numbers are easy for media outlets to grab onto and share as a metric of success. That may mean a user clicking the “like” button in the comments section of an online article somewhere it doesn’t always mean the user is logged in to their account. Facebook measures active users by any form of engagement. And if they’re not sharing anything, you won’t retain them.Īlso remember that because “active user” is defined differently company to company, you shouldn’t compare statistics. If your DAU only measures users who have logged in, but not if they’ve shared content, you may see data that shows growth in logins, but neglects the fact that no one is sharing anything. Say your SaaS company is designed to allow users to share content. But if the term doesn’t capture the scope of what you’re trying to accomplish with your app or website, it will be impossible to tell if your users are satisfied. As I’ve said, you define what “active” means to you. But be skeptical of the chart that always seems to be up and to the right, especially if business isn’t booming.Īctive users don’t always equal engaged users. It is all too easy to watch your DAU numbers grow and assume success. Is an active user someone who has simply signed in to your site or app? Someone who has shared content? Engaged in an action? This can be defined by you, but keep that definition consistent as you measure your data. It is important for you to establish a definition for yourself based on the goals of your company. The term “active user” seems straightforward, but it can be oddly hard to define. But measuring your DAU and setting goals around it is a simple way to encourage a growth mindset among your team. Keep in mind, this is absolutely NOT the only number you should be looking at as you grow. Once you establish a baseline for your DAUs, tracking it over time can become a good benchmark for your team to work around. Watching your DAU will tell you how many people are looking into your service, but it is then your job to engage those people so they will come back day after day, week after week. Retaining and serving those customers is key to the success of your business. Measuring the daily traffic of your app or website gives a good sense of how many people are checking out your product and, hopefully, valuing what it does for them.Įach active user on your platform is a potential customer. Why measure DAU?Įvery SaaS business is after the same, elusive goal: a solid, sustainable user base. Be mindful of your DAU, always aim to grow it, and be clear in how you track it. A DAU can become a vanity number, and many companies like to share impressive DAU data that may have no actual bearing on the success of the business. It is easy to fall into the trap, however, of chasing a DAU goal for the wrong reasons. It can reveal trends, and even indicate user behavior. It can measure the growth rate of a product. Daily Active Users, or “DAU”, is a term used for the total number of people who open and engage with a mobile app or web product in a given day. ![]()
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